Direct mail marketing is a tried-and-true marketing channel. It's been around since before we were all born and there's a reason smart companies like Google and Apple still use direct mail. It still produces fantastic results today.
Have you ever used a coupon you received in the mail? Have you ever signed up for insurance or a credit card after getting a letter? Sure you have! We all have. It's because direct mail works.
Direct mail works when the message, timing, offer, and audience are right.