Does Direct Mail Still Work?
The short answer is yes. However, the game of marketing has changed over the past several years. As consumers flooded online search engines to research products and services, many companies fully abandoned their direct mail efforts. Here's the way we see the marketing world today and how we got there:
Today, you can stand out in the mail box, but then send people to the web in order to capture their information. Using that information, you can leverage email to stay connected with your online audience. The problem with email is that it is terrible for new customer acquisition.
Direct mail is still one of the best ways to contact a cold list and bring in leads. Developing and testing a robust direct mail campaign can be a fantastic way to bring people online, capture leads and build a warm email list.
Depending on where you are in your experience with direct mail, we understand there might be a variety of things that would be helpful next steps. Simply click a link below to get started.
1. If you want us to analyze your current program and offer suggestions
2. If you've done direct mail before and would like to get pricing
3. If you're looking for an integrated approach to your marketing efforts and want to combine direct mail with your website