In order to grow your business, you need to start with a good marketing strategy. This strategy may include a combination of online and offline efforts and MUST be integrated with your sales process. The most successful businesses generate qualified leads and then move those leads systematically down their sales funnel.
Today, your website is the hub of all your marketing activities. Whether you're using direct mail, email, blogging or social media, you want to funnel people to your website (which should be a lead generator and a sales tool). There's strategy involved in finding your target audience wherever they are and attracting them to the website. Once they arrive, these visitors needs to be converted into leads, nurtured by automatic emails and phone calls from your sales team.
Only when you have all your marketing channels working together and funneling through your website will you achieve the kind of growth you're looking for.
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