Business Mailing List

If you’re looking for productive business lists to generate leads, TMR Direct is a great place to start.  Like all mailing lists, business lists come from three sources:

Compiled Business Lists: 

• Drawn from public record sources (county records, directories, credit reporting agencies, etc). 
• Two primary compilers:  infoUSA and Dunn & Bradstreet
• Most other compiled business lists start with one of these two sources or local sources
• Usually less expensive and may have multiple use privilege
• Limited contact names (usually most reliable for owner/president)
• Requires skilled advice to find the best list segment for your company (we can help!)
• No usage reports available

Response Business Lists:

• Transaction source (subscription, mail order, catalog purchase, membership organization, on-line purchase or registration, survey data, etc.)
• More targeted – based on purchase behavior or interest area
• Broader contact name availability
• Usage by other companies helps us predict whether it will work for you, especially companies that re-rent the list (called continuations) give us an indication that the list works for them and, if they are somewhat like your company, may work well for you.

Master-Files

• Multiple transaction sources (multiple list owners contribute their data to a combined file with characteristics in common)
• Helps us get good, response-generated contacts even if your business is local, whereas single response list may not have enough records to meet minimum order
• More names to use later if the list works well

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