Direct Marketing Email Lists
If you’re looking for productive e-mail lists to sell products, generate retail traffic, generate web traffic, or foster relationships that may blossom into business, TMR Direct is a great place to start. We want to share some important facts to help you focus on how to find and use effective e-mail lists.
E-mail lists
- The best e-mail list will always be your own clients. So consider how to collect e-mail addresses on all your current customers.
- Most “rentable” e-mail lists come from on-line registrations; some come from subscriptions, purchasers, etc.
- When you conduct a campaign to a rented e-mail list, the list owner will do the distribution.
- Your e-mail list rental fee includes distribution and reporting
- We’ve discovered that e-mail to rented lists rarely results in direct sales.
- Use rented e-mail lists to begin a relationship or generate leads
- Requires skilled advice to find the best list segment for your use (we can help!)
- E-mail lists usually have very limited information on list members
- Limited usage reports available
- E-mails change at the rate of about 30% per year so you have to pay special attention to the age of the data
- A strong offer will help you capitalize on getting as many clicks as possible
- When someone responds to an e-mail, capture the data so you can continue to communicate with them in the future
- E-mail is effective at cost per lead largely because using it is less expensive than traditional mail. But keep in mind that response rates are almost invariably less than direct mail.
- There are good rentable e-mail lists for both business-to-business and business-to-consumer offers.
Direct Marketing Mailing Lists
