Direct marketing means applying advertising strategies that allow you to measure your success — in dollars and cents.
RMDMA Panelwho recommend your services to their friends and colleagues. Each panelist presented two slides on each of the following topics: Acquire new customers; Retain customers; Build loyalty; and Gain advocates. Patty discussed business-to-business list profiling, using a list broker, implementing IVR (intelligent voice recording) to build relationships, and reactivating lapsed customers using dimensional advertising, among other ideas for her part of the panel.
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