Inbound marketing is all about the pull—pulling your prospects to you by creating information they’re seeking. Instead of using TV, radio, newspaper advertising and the like, which pushes a marketing message in very broad directions, you're bringing clients through effective blogging, strategic SEO and savvy use of social media. Makes sense, right?
If we had to sum up inbound marketing, here's what we would say: Inbound marketing is all about engaging content that is used to attract the most relevant visitors to your website in order to convert them into leads and ultimately customers.
Here at TMR Direct, we like numbers! We like marketing activities that can be tracked and provide measurable results. So let's look at why we're fans of inbound marketing—after all, we use the same inbound marketing strategy to generate almost all our new business!
Inbound marketing leads cost 61% less than outbound marketing leads
Outbound channels convert 2% of leads into customers, while SEO converts at 15%
57% of companies have generated a customer through their blog
Companies who blog more than 20 times per monthget five times more traffic than companies who blog less than four times per month
*Stats from HubSpot State of Inbound Marketing, March 2012
Option 1: Do-It-Yourself is for smaller businesses or businesses that have lots of spare time to learn how to use all the different toolsets, learn the inbound marketing methodology and then implement everything. If option 1 is for you, click here to schedule a demo of the toolset that will allow you to implement the methodology.
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This option is for businesses that understand the value of inbound marketing but want a professional team partnering with them to grow their business. They understand that time is money and their time is best spent on other activities. If option 2 is for you, click here to schedule a consultation with our inbound marketing professionals.Click Here to Schedule a Consultation