10 Pieces of Marketing Low Hanging Fruit…for Remodelers!

builder marketing fruitWhen you consider optimization and improvement strategies for your remodeling company’s marketing programs, it’s easy to look at the big picture and consider significant overhauls.  Sometimes this drastic change is good, but it’s also important to look at the little aspects of your program.  Making even one or two small changes can make a big difference.  Take a step back and take a look at these “low hanging fruit” strategies for your remodeling company before you reach up further in the tree.

1. Send More Traffic to Your Landing Pages: Your social media promotion should be a healthy mix of marketing offers and landing pages.  This will significantly increase your lead generation.

2. Include Twitter Testimonials in Your Web Site Review Page: Use Twitter’s embeddable tweets option or the Twitter Faves Widget to display reviews you have saved on your remodeling company Twitter account.

3. Don’t Skimp on Call-to-Actions: Include call-to-actions everywhere including blog posts, webinars, web pages, speaking presentations, social media, and downloadable content (i.e. ebooks, fact sheets).  Get the most out of your attractive call-to-action buttons.

4. Make Your Marketing Images Attractive: All of your photos, charts, graphs, and other visualizations should be eye catching.  These images will make or break your success on social media and bookmarking sites.

5. Choose Your Blog Title Keywords Carefully: Use the Google Keyword Tool or HubSpot’s Keywords tool before selecting a particular keyword variation.  Strive for long tail keywords that will be easy for search engines to rank.

6. Update and/or Re-Publish Old Content: Keep your website full of evergreen content by giving your older content a tune up from time to time.  Update the links and facts for a blog post and re-publish it with a new time stamp.

7. Add Internal Links: It is much easier to build ranking for difficult keyword phrases through internal link building than constantly creating new content on a particular topic.

8. Add Follow and Social Sharing Buttons: In order to increase social media traffic, it is important to include follow and social sharing buttons as often as possible.

9. Modify Your Lead-Capture Forms: Are you having trouble getting leads of a high quality or simply aren’t getting enough leads?  Consider changing the wording and/or formatting of your forms.

10. Segment Your Communication: Instead of sending all of your e-mails out to your entire mailing list, take the time to segment your list by preferences and other factors (i.e. ages, socioeconomic status).

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Blog Post Written by Taylor Vowell

Taylor Vowell is a certified inbound marketing specialist with a background in graphic design and website development. www.tmrdirect.com