4 Reasons You’re Doomed Without Quality Content for Your Builder Website

website-contentAll of the expert advice out there about blogging for 2012 points to one key issue: Creating quality content.  If you don’t already have content in your builder web site marketing strategies for 2012, consider the following reasons for making it a priority.

1.  Facebook and Twitter Accounts Only Survive With Consistent, Quality Content
In order to stay on top of the news feeds on both Facebook and Twitter accounts, you must post regular messages with high-quality content BUT not so many messages that your accounts get flagged for spam.  It is also important to keep in mind that the average “half-life” for a Tweet is 2.8 hours and for a Facebook message is 3.2 hours.  You do want to keep posting throughout the day to keep getting noticed.  Just make sure that your posts are quality.  Avoid re-posting information and create new content as much as possible.

2.  If You Aren’t Unique, You’ll Get Lost In the Shuffle
The online world is so competitive these days that you must stay unique to get noticed.  Building companies are no exception.  Focus on being the best for your niche so that people will check out your company over the other competition.  Let people know what makes your building company so special.

3. Google Isn’t Happy Unless You Pair Your Quality Content With SEO
Google sends sites with low-quality, ad-littered content way down in the search engine results.  Sites that used to show up on page 5 or 6 of the search results are kicked all the way back to page 20 now, if not page 100.  This means that you can’t simply rely on SEO tactics for your web site to succeed.  You must pair these tactics with your high quality building content.

4.  If You Aren’t Already Riding the Guest Blogging Train, Hop On
One of the biggest pieces of advice for 2012 is to start curating third parties to reinforce your messages.  Guest blogging is one excellent option for this.  One method for guest blogging is to invite building industry leaders to write content for your blog, which lets your readers know that you appreciate other knowledgeable people in the industry.  Another method to to contribute posts to other industry blogs.  This will give you new opportunities for inbound links and will give your content a whole new audience.  If the new readers like this content, you may gain some new readers for your builder blog, too.

spencer powell inbound marketing certified professional

Blog Post Written by Spencer Powell

Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.