It is highly recommended that all builders, remodelers, and contractors have web sites today. It is relatively easy to establish a web site. Then it is essential that you make regular updates and changes.
Here are 7 tips for this redesigning process.
1. Goal: Increase visitors and leads. The primary reason to redesign your web site is to have a positive impact on it. Just because your new favorite color is red does not mean that you should redesign your web site in reds. Consider what will bring in more leads, visitors, and most importantly, customers.
2. Avoid pitfalls by inventorying your assets, then protecting them. Think about the current assets in your web site (i.e. content, keywords, inbound links, conversion tools, etc.). Make sure that you protect all of your assets during any redesign so that you do not lose them. It is easier to maintain and build on what you already have than it is to start over.
3. Focus on resources with remarkable content to attract and convert. Just like you probably did not invent the technique that you use for installing drywall yourself, you do not need to invent web design on your own. Research functional, and not necessarily overly unique or expensive, designs that will work well for your business.
4. Ongoing strategy for content building. More content almost always equals more traffic. It is also important to have at least a few pages that were written recently. A regular building strategy will ensure that new content keeps getting added.
5. Conversion experiments. Develop a system that allows you to edit content and build landing pages without coding knowledge. Constantly improving your landing pages will drive your number of leads and conversion rate.
6. Include RSS, a blog, SEO, and landing pages, . All web sites today should include these essential tools, which are inexpensive and guarantee success. If you are not familiar with any of these topics, there is a wealth of free information about all of them online. Overwhelmed? Start with one and work your way up from there.
7. Visitors and leads: metrics review.Now it’s time to evaluate what you’ve done. Hopefully your web site has seen increased leads and visitors, which has resulted in increased business for your company. If numbers are still down, review weak areas of your site and continue to make improvements. Even when things are going well, web site design is still an ongoing process.
Blog Post Written by Jimmy Donnellon
Jimmy is an inbound marketing professional with a background in public relations and marketing. Jimmy helps his clients found on the web, convert visitors into leads and helps them track their results.