Paper Clip Marketing

Image for Paper Clip Marketing
Pay-per-click advertising has grown in popularity since it’s introduction in 2002. That seems like an eternity in the fast-paced, ever-changing world of the Internet. For many businesses, bidding for keyword phrases that are relevant to their target markets—and then paying only when their ads are clicked is an important part of their online marketing and advertising strategy. Read More

Is the Medium Really the Message?

Image for Is the Medium Really the Message?
Guest post from Mike Smith at Wordsmith Creative When communications guru Marshall McLuhan coined the phrase, “The medium is the message” back in 1964 he was trying to help people understand that… Read More

Does Your Brand Still Matter?

Image for Does Your Brand Still Matter?
Guest Post: Mike Smith of WordSmith Creative One of the tenants of the new order of Social Media is that “You don’t control your brand. Your brand is what your customers say… Read More