As a builder, your marketing dollars have probably shifted over the last several years.  And it they haven’t…you should start shifting them online.  Sure, there are still some practical offline marketing methods,… Read More

We hear it a lot.  “I’m not getting in front of the right people.  I don’t have enough leads.  I feel like I’m wasting my money on my marketing efforts.  I’m not… Read More

With direct mail marketing showing plentiful signs of coming back from the dead, any multi-channel marketing effort should include good old snail mail. With budgets tight everywhere, there… Read More

When you think of a strong leader, what comes to mind?  An individual who can take control of a situation or perhaps someone who can inspire others to do the same.  Some… Read More

In the 1960s renowned media and communication theorist Marshall McLuhan stated, “Advertising is the greatest art form of the twentieth century.”  And like all great art forms, advertising has changed and adapted… Read More

Well, it happened again…. Another beautiful mailpiece with a major design flaw just landed on my desk. Monday, it was a gorgeous 6 x9 postcard, inviting folks to an upscale dinner dance… Read More

Let’s look at three ways you can start to improve your website performance. 1.  Build more traffic to your website by participating in social… Read More

In the 1949 Broadway production of Gentlemen Prefer Blondes, Carol Channing crooned that “Diamonds Are a Girl’s Best Friend”—wisdom that has gone undisputed ever since.  But times have changed and there’s a… Read More

1.  Your website is static – Have you made any changes to your website in the last month? The last 6? A website should be a moving, breathing active being.  It can… Read More

There was a time—not all that long ago—when business people were wondering if this “Internet Thing” was really going to develop into something. There were those who claimed that the Internet was… Read More