Does Your Website Really Matter?

Website-Design, Website-Optimization, Websites-Matter, Customer-SuccessYou may have noticed that we talk a lot about websites. We talk about how important it is to have good content. We talk about making sure your website is optimized for your audience. We talk about things you can do to ensure that your website generates leads. We talk about analyzing your website so that you know what pages people visit and how long they stay on particular pages. We’ve even talked about how, in today’s market, most purchase decisions start with an online search for information—whether or not the actual purchase happens online or offline. 

But does it really matter? Does anybody really care how your website looks or how you organize your information? Does paying attention to your website pay off? 

On a recent business trip, we stopped to see a client on the East Coast. We’ve been working on his website for some time—redesigning it, optimizing it, and working to make it easy for his customers to find the information they’re looking for. 

While we were visiting with him he told us something that got us pretty excited. This gentleman is a builder and remodeler. For him a single sale can be worth tens—or even hundreds of thousands of dollars. He told us that he had a client call him up and tell him: “I’ve decided to work with you because of what I saw on your website.” Our client had never even met this new customer! 

Let’s be honest. That’s not going to happen with every client—no matter how great your website is. But it does highlight the potential that your website has—if it’s set up in such a way that your potential customers can find the information they’re looking for and can get a sense that you know what you’re doing. 

If you have us design and optimize your website, and create great content for you, will we guarantee the same results? Nope! But we will guarantee that we’ll give you the same thoughtful planning and attention to detail that made it possible for our other client to pull in a client he’d never met. 

Does your website matter? We think so!

spencer powell
inbound marketing certified professional

Blog Post Written by Spencer Powell

Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.