Is Your Homebuilder Website Marketing to the Right Audience?

is your homebuilder website effectiveDriving traffic to your homebuilding website is a good thing, but is your website catered to the right group?  Recent trends have shown that women actually are the final decision makers when it comes to building or remodeling a home (As if they didn’t already get the final say in everything else).  It doesn’t take a genius to figure out that there is a difference between what motivates men and what motivates women.  For instance, try shouting, “Shoe sale!” in the middle of a crowded mall and see whose attention you get. 

Women tend to make purchases based on how they feel about a product, or what image it will give them.  Women are also better at making decisions even when there are a lot of choices.  Men, on the other hand, typically suffer from a condition called buyer’s paralysis, where they become completely overwhelmed by the number of options in front of them.  What all of this means is that your homebuilding website should be influential towards the right group.  Having a great website is all about creating high-quality content, but if that content does not motivate your audience, it might as well be blank.  Do some research to find out what influences the demographics that visit your website, and then alter your website to fit their needs appropriately.

Who is your target audience for your company? How are you appealing to them?