Summer Break Reading: Top Direct Mail Resources


Summer-Break-Reading-Top-Direct-Mail-Resources.jpgA lot of people use the summer months to catch up on their reading. While most of us envision sitting poolside or in a hammock engrossed in something entertaining, the summer months can also be a good time to catch up on some business reading.

Many companies find that the pace of business is a little more relaxed in the heat of the summer. If you’re involved in marketing for your company, you might be able to use that to your advantage; get a leg up on the competition by taking a few minutes to re-educate yourself on one of the important facets of your marketing strategy: direct mail marketing.

I’m not saying you have to take a class or become a full-blown expert in direct mail, but there is plenty of helpful information out there that can give you an edge when it comes to planning your overall marketing strategy for the fall.

For instance, if you’ve been using direct mail as part of your marketing mix for a while, you know things have changed in how direct mail is done. Maybe you’re looking for ways to integrate your direct mail efforts with other marketing channels, such as Facebook, Twitter or other social media platforms. If so, download our free Direct Mail & Multi-Channel Integration Checklist to make sure you’re covering all your bases.

Perhaps you work with a nonprofit and want some tips on how you can better use your organization’s blog to drive traffic, inquiries and donations. Our Blogging for Nonprofits webinar, available for freedownload, covers topics such as how your blog can help you get found on the web, how a good blog can strengthen your web presence and best practices for acquiring and retaining donors and supporters. This 50-minute webinar will give you plenty of ideas—and suggestions for next steps.

Take advantage of the slower summer months to gain a competitive advantage in the market. A little light reading or viewing could really pay off when it’s time to launch your next marketing campaign.

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