Babies And Bathwater: Does New Marketing Mean Old Marketing Has To Be Thrown Out?
Just because something is “established” or has been “done before” doesn’t make it worthless—even when it comes to marketing. As a matter of fact, sometimes it’s the integration of old and new methods that ends up working best. So as you evaluate your marketing efforts this year, don’t be too quick to jettison everything you’ve done before in favor of “new” methods. If you do, you could end up throwing out the baby with the bathwater. Read More