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A Tale Of Two Strategies – Chipotle’s Good And Bad Decisions

  • Author: admin
  • Posted on: October 19, 2013
Image for A Tale Of Two Strategies – Chipotle’s Good And Bad Decisions
Popular restaurant chain Chipotle prides itself on its modern approach to marketing. It eschews traditional advertising tactics like TV spots altogether, choosing instead to use viral Internet marketing campaigns to appeal to… Read More

McDonald’s Canada – Building Trust With Transparency

  • Author: admin
  • Posted on: August 23, 2013
Image for McDonald’s Canada – Building Trust With Transparency
“Truth in advertising” has become almost something of a punch line over the years. Brands aren’t allowed to lie outright about their products, but “spinning” the facts and sweeping unpleasant truths… Read More

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