Every now and then you’ll hear someone in your industry described as an “industry expert” or a “thought leader.” These are the people others turn to when they want information or answers that they can rely on. Industry insiders, however, aren’t the only ones who look for advice from these industry experts. Anybody who is about to make a major purchase of goods or services wants to make sure they’ve got as much good information under their belt as possible before making a purchase. Read More