Why Blogging Should Be Your #1 Marketing Priority in 2012

why blogging should be your 1 priorityIf you’re like most marketing professionals, you have a lot of things vying for your attention. So why should blogging rank so high on your list of priorities for this year? Consider a few facts:

78% of Internet users conduct product research online: The way people shop for products and services has changed dramatically. When your customers are looking for information about products and services like the ones you offer the vast majority of them are looking online. They may or may not make their final purchase online (although more and more do), but they are gathering their information online. If you’re not out there talking about the kind of things they have questions about, why would they even consider using your product or service. They are going to choose somebody who answers their questions and offers helpful information about the things that are important to them. Your blog can help you engage them in conversation.

57% of businesses have acquired a customer through their company blog: Business blogs are effective. You don’t sell on your blog, but you can use it to acquire customers. Consider how many customers you acquire through other means (print ads, trade shows, commercials, etc.). What makes this statistic so remarkable is that a lot of businesses aren’t even doing blogs. Some of them are only doing sporadic blogging. And still 57% are acquiring customers!

Companies that blog achieve better marketing results: On average, companies that blog have 55% more visitors to their website. That’s where customers are going to do their shopping these days. How are you driving customers to your website? Companies that blog also average 97% more inbound links. What’s the significance of that? Inbound links mean that people on other web pages are linking to your website. They may start somewhere else, but if you blog, you have a better chance of getting them to your site. And here’s one final fun fact: Companies that blog average 434% more indexed pages. What that means is that these companies have a much higher chance of coming up higher in an online search than their competition—because they are out there talking with people about things that are important to them.

If reaching potential customers online is important to you, you need to make blogging a priority. Here’s a quick look at why TMR is committed to business blogging.

spencer powell inbound marketing certified professional

Blog Post Written by Spencer Powell

Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.