Business is built one customer at a time and that costs money. In the current economic environment, many companies are focused on shrinking budgets and doing more with less. The ease of attending a webinar over the Internet presents a low cost, interactive and highly effective way for businesses to improve the bottom line.
Webinars are real time live events that engage your audience and keep your business top of mind. You can be seen and heard by prospects and customers during business hours and over a wide geographic area. Hosting a webinar allows you to communicate on a more personal level and gives people a chance to ask questions and learn to trust you. With a webinar, you can address key business topics, raise awareness and find potential clients.
Your branded online event is one of the best ways to establish credibility and differentiate your company, product or service for a target audience. A well planned and executed webinar saves time and money for all parties involved. Webinars are usually 60 minutes in length and easy to attend via computer. Most presentations are recorded for future reference and re-use or even sold as standalone products.
A webinar creates value for the participant and email addresses for you. Webinars may be the quickest way to build leads and relationships while delivering quality content to your listeners.
Three great tips for hosting webinars include:
- Promote it like crazy! Plug it, tweet it, blog it, Facebook it, email it and make sure to build your audience. The more people who attend, the better.
- Have a great topic! A great topic and a great name is a must. No one is interested in attending a boring webinar.
- Over prepare! Make sure everything is in order and goes smoothly. Now that people are there, put your best foot forward and go for it.
Blog Post Written by Spencer Powell
Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.