A website allowed to lie dormant will never achieve as much traffic as one that is active and updated on a frequent basis. Blog posts can result in higher levels of traffic simply because you are able to add new pages to your site frequently. In fact, every time you add a blog post to your site, you have another opportunity to get found via searches through a new keyword.
A blog is a fantastic tool if you are looking to optimize your website and increase sales. Optimizing your blog is vital to attracting the best visitors, who are most likely to engage with your website further. Here are a few simple tips to increase the value of your blog and improve your traffic.
- Every time you create a blog post, you are adding another page to your website (as long as your blog is connected to your website). Think about your website like a planet. As you add content, your planet grows and has more gravitational pull (pulling in more traffic).
- Think about search engine optimization (SEO), but place your readers at the top of the list when it comes to your priorities. Every piece of content needs to be optimized so that you get found by the right visitors. Keep in mind that you’re writer for your reader first and Google and the other search engines second. Make your content sound natural.
- Socialize your website. It is important that you make use of social media after you’re written a blog post. First, you want to share all your content to your audiences on your social networks. You also want to give visitors the opportunity to share your content – this will help drive additional traffic and help your content rank higher in the search engines.
- Ask for guest bloggers to write content for you. It is always good to have different voices on your website. It makes for interesting reading and can be a good way of keeping your blog updated when you have little time available. Guest bloggers will help to share links to your blog too, which is always beneficial. Write for other blogs in return and have links sent back to your blog from their website; this helps to increase traffic, as well as the amount of links leading back to your site.
Blogging is the most critical element of your traffic strategy. If you want more traffic to your website…start blogging (or increase your blog count)!
How often do you blog?
Blog Post Written by Spencer Powell
Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.