A website has a serious job to do, which is to increase the amount of leads and sales that you are generating. Spending time and money on a site is all well and good, but it only pays off if you can see exactly what it is producing. This is where calls to action come in, and in order to gain the maximum results, these CTA buttons need to be on every page.
Give Your Traffic Easy to Navigate Directions
When visitors come to your website or blog, they want to have a simple experience that doesn’t involve having to hunt for the information they need. In fact, a site that doesn’t offer the information needed quickly and easily will be abandoned, and the visitor will visit another website. So the best way of ensuring your readers are able to fully engage, and discover more about your products and services, is to include many different calls to action on each page.
In the content for each page, place calls to action relating to the information you’ve been writing about. This gives your readers the knowledge of what to do next and encourages them to go one step further.
Disperse your CTAs
Having the CTA buttons on each page of your website is great, but you need to position them in convenient ways. It can be slightly irritating for readers, who spend time scrolling through your content, only to discover that they have to scroll all the way back up to the top to find the link to your contact information or your products. However, you do want to include prominent CTA buttons above the fold that will immediately catch a visitor’s eye.
Add calls to action at the bottom of the page, and, if you have a large amount of content, add one halfway down the page as well. If you have side columns, leverage this space for your CTAs. Depending on the advanced level of your website, you may be able to keep the side column still, as your reader scrolls.
The Sales Funnel
At the end of the day, call to action buttons should appeal to different parts of the sales funnel. An eBook or signing up for an email list would be an example of an offer near the top of the sales funnel, whereas a free consultation or a demo would be in the middle of the sales funnel. As you think about how your customers buy, you’ll want to create offers that appeal to people in different stages of the buying process.
Are you using multiple CTAs on every page?
Blog Post Written by Spencer Powell
Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.