Why Your Homebuilder Marketing Strategy Should Include Facebook

homebuilder facebook logoHome builders and remodelers are looking more and more to social mediato increase their reach and attract new prospects and customers.  However, what should you do once you’re there?  There are Facebook profiles, groups and fan pages.  Which is best for your business?  Let’s take a look at your options.

How are Facebook Fan Pages different than groups or profiles?

Facebook Fan Pages are interactive pages allow you to share content, video and photos with other Facebook users. They usually include a wall, photos, an information tab and various Facebook applications. These pages can be set up using a personal profile to gain full administration.  Multiple people can manage a page, but everyone can remain anonymous.  All content can be posted as the fan page business name.

Facebook Profiles represent individual users and are held under a person’s name. Each profile should only be controlled by that person.  Each user has a wall, information tab, likes, interests, photos, videos and each individual can create events.

Facebook Groups are pretty similar to Fan Pages but are usually created for a group of people with a similar interest and they are wanting to keep their discussions private.  The members are not usually looking to find out more about a business – they want to discuss a certain topic.

Facebook Fan Pages are the most viral of your three options. When someone becomes a fan of your page or comments on one of your posts, photos or videos, that is spread to all of their personal friends.  This can be a great way to get your information out to lots of people…and quickly!  In addition, one of the most valuable features of a business page is that you can send “updates” about new products and content to fans and your home building brand becomes more visible.

Fan Pages also pass along more SEO credit because the pages are public.  As a homebuilder or remodeler, you want to build up as much SEO credit as you can. The page can receive facebook.com link credit which will help your website rank better in search engines such as Google.






jimmy donnellon – inbound marketing professional

Blog Post Written by Jimmy Donnellon

Jimmy is an inbound marketing professional with a background in public relations and marketing. Jimmy helps his clients found on the web, convert visitors into leads and helps them track their results.