For years, many businesses including builders refused to do any advertising with the conviction to the power of word of mouth. With the effectiveness of social media, blogging and social reviews, those same owners can now feel vindicated and remain firm to their convictions.
Different from the past though, people are spreading the word online. From comments and likes on Facebook to link sharing on twitter and reviews on Google Places, people have the opportunity to share their opinions and experiences with your company anywhere and anytime.
Also different from the past is that the words today online stay visible longer and can reach a lot more ears. Someone can write a bad review on your Google Places page and that review will be available for view years into the future. Before, they would say that if someone had a bad experience they would tell 10 of their friends; now, if they have a bad experience, hundreds of strangers may see their review. And with the average Facebook account having 130 friends; literally hundreds of their friends now will see what they write about your services. The upside of this is it goes the same for positive reviews. Now, instead of the few acquaintances with which one might share their good experience, that same person has a far greater reach online than before.
Here are three tips to leverage positive customer experiences online:
Request reviews from satisfied customers online including Google Places, Yelp, Angie’s List, etc.
Promote and engage positive experiences on your Facebook page.
Record and upload as many positive video testimonials as possible.