Most building company owners today already have a basic understanding of SEO (search engine optimization) and its importance. However, developing and executing a solid SEO strategyis a whole new ball game. Here are five steps you can take to get you started with this development and execution process.
1. Keywords: It’s Time to Make a List
One of the most important components of SEO is keywords. It is essential to select the right ones to have a successful SEO strategy. Brainstorm 10 keywords that are associated with your building company’s services and products. Put these keywords into Google’s Keyword to find variations of them that make sense for your business. Then narrow down this list by search volume and competition and rank the list. Continue to review and update the list at least once a month.
2. Pages with Key-Word Focus: Let’s Build Them
You want to strive to have multiple web pages for each specific keyword or phrase. Use the keyword list from step 1 to determine the number of web pages you should create. This process will ensure that prospective clients and customers will be able to find your web page using a wide variety of keywords.
Make a list of the web pages that you would like to create and set a schedule for getting them built. Make sure that all of these web pages include relevant content, pictures, and links.
3. Do You Have a Blog? If Not, It’s Never Too Late to Start!
One excellent strategy for engaging your building customers and ranking keywords is through blogging. Every post gives you another chance to improve your search engine rank. If you don’t have a blog or aren’t posting frequently, set one up and start posting at least once a week. Keep the focus on the content, not the keywords. Well-written content about the building industry will lend itself to relevant keywords.
4. Link-Building Plan: Get One Going
Brainstorm ways you can attract inbound links for your web site. Consider the following strategies:
- exchanging links with local businesses
- sharing your blog posts on social media sites
- asking to write guest posts on relevant blogs
- writing blog posts related to current news or other topical events
5. SEO Success: Measure and Track It
You will not see SEO success overnight. It is important to track your progress on a monthly basis. Components to track include leads, indexed pages, ROI, inbound links, keywords, and SERPs (search engine results pages) ranking.
Blog Post Written by Spencer Powell
Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.