3 Reasons Direct Mail Still Matters in an Online Age

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There was a time in the not-too-distant past when consumers (and businesses) got a little tired of all the direct mail pitches they were receiving. A big reason for that is that many businesses did a poor job of selecting their lists, crafting compelling offers, and giving consumers a good reason to respond. Instead of helping consumers make good decisions, they bombarded them with sales pitches. And responses to direct mail began to dip. Read More

How to Be SMART with Your Direct Mail Marketing Goals

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For years direct mail has been an important component of any effective marketing strategy. And while the Internet has changed everything about the way business (and marketing) is done, direct mail still plays a crucial role, so businesses naturally want their direct mail efforts to be as effective as possible. Read More

What is Direct Mail?

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If you type “Direct Mail Companies Colorado Springs” into your browser, TMR Direct is one of the first search results. That’s great, but just what is direct mail and how can it help companies and organizations that are trying to find new customers and stay in touch with existing clients? Read More

How to Address a Postcard

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Is there really a right way to address a postcard? Well, what we’re talking about here isn’t etiquette. We’re not concerned about offending someone’s sensibilities. What we are concerned about is speedy, accurate delivery an not paying more than you should. Read More

How Do You Plan a Direct Mail Project?

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Smart businesses today know they can’t rely on just a single marketing effort to reach their audience and generate leads.They understand the importance of leveraging current social media platforms such as Instagram, Facebook, Twitter, and others. They also know how important the content on their own websites is. But savvy marketers also know they should include direct mail as part of their marketing campaign. Read More

Why Does Marketing Matter?

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According to a 2014 survey by the American Marketing Association and Duke University, companies with less than $25 million in revenue spent an average of 11% of revenue on marketing. Those with $25-$99 million in revenue spent an average of 9% on marketing. That’s a significant amount of money. But the real issue is what companies get from their marketing efforts (and spending). Read More

3 Creative Ways Businesses Can Use Direct Mail Postcards

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We all receive postcards in the mail. And for good readson—they're effective. There are a number of ways you can use direct mail as part of your overall marketing strategy to extend your reach to prospective clients. A lot of our clients make use of direct mail postcards. Read More

How to Write a Great Fundraising Letter

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Sometimes we get so focused on the marketing technology that’s at our fingertips that we lose sight of what our real marketing goals are. Successful marketing isn’t about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right message—and moving them to action. Read More

What is Offset Printing—And Why Does It Matter for Mailing?

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When using direct mail as part of your overall marketing strategy you have to make  decisions about how you’re going to get your mailer printed. You’ve got to print something before you can mail it. One choice you’ll have is whether to use offset or digital printing. What is offset printing—and why would you choose it over digital printing? Is it always the right choice? Here’s a quick comparison. Read More