What is Direct Mail?

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  If you type “Direct Mail Companies Colorado Springs” into your browser, TMR Direct is the first company to come up in the organic search. That’s great, but just what is direct mail and how can it help companies and organizations that are trying to find new customers and stay in touch with existing clients? Read More

How to Address a Postcard

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Is there really a right way to address a postcard that you’re sending to prospects or clients? Well, what we’re talking about here isn’t ettiquette. We’re really not concerned about offending someone’s sensibilities. What we’re concerned about is addressing your business’s postcards so that they quickly arrive where they’re supposed to and don’t cost you more than you should pay. Read More

How Do You Plan a Direct Mail Project?

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Smart businesses today know that they can’t rely on just a single marketing effort in order to reach their audience and generate leads. Sure, they understand the importance of leveraging current social media platforms such as Instagram, Facebook, Twitter, and others. They also know how important the content on their own websites is. But savvy marketers know that they should include direct mail as part of their marketing campaign. Read More

Why Does Marketing Matter?

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According to a 2014 survey published by the American Marketing Association and Duke University, companies with less than $25 million in revenue spent an average of 11% of revenue on marketing. Those with $25-$99 million in revenue spent an average of 9% on marketing. That’s a significant amount of money, but the real issue is what companies get from their marketing efforts (and spending). Read More

3 Creative Ways Businesses Can Use Direct Mail Postcards

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There are a number of ways you can use direct mail as part of your overall marketing strategy in order to extend your reach to prospective clients. We’ve noticed that a lot of our clients have made increasing use of direct mail postcards. Read More

How to Write a Great Fundraising Letter

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Sometimes we get so focused on the marketing technology that’s at our fingertipsthat we lose sight of what our real marketing goals are. Successful marketing isn’t really about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right message—and moving them to action. Read More

What is Offset Printing—And Why Does It Matter for Mailing?

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When you use direct mail as part of your overall marketing strategy you’ll have to make some decisions about how you’re going to get your mailer (whether it’s a card, a self-mailer, a brochure, a catalog, etc.) printed. You’ve got to print something before you can mail it. One of the choices you’ll have is whether to use offset printing or go with digital printing. Read More

4 Favorite Creative Print Marketing Examples

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Sometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward. Read More

How Much Does it Cost to Mail a Postcard?

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One of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively.  Cards are relatively simple and fast to design, write, print, and mail. And as far as expense goes, they are one of the biggest bargains in the world of direct mail. Here’s a post that looks at a number of reasons that postcard mailings are a great way to reach your audience. Read More