Direct Mail Questions: “Is Timing Really Everything?”

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  At one time or another, we’ve all heard someone proclaim, “Timing is everything!” We hear it mentioned in terms of real estate deals. Sometimes people talk about timing with regard to the stock market. Businesses talk about timing for new product releases. Read More

4 Times When Direct Mail Might Not Be for You

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  If our mailboxes are anything to go by, direct mail is still a huge marketing tactic. If you’re like most people, you’ve probably looked at the mail in your mailbox at least once and wondered whether you could use the same methods to market your business. Read More

Unique and Creative Direct Mail Ideas for Various Industries

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  A few industries are well known for their marketing efforts. Anyone who has received an annual checkup reminder from a dentist or a coupon from their local pizza place will tell you that. However, there are other ways to integrate direct mail into your marketing strategy, and we thought it would be fun to list some creative ideas by industry: Read More

Top 4 Benefits of Direct Mail (and How to Make Them Even Better!)

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  Much can be said for online marketing and social media; they certainly have their place in the marketing mix. However, there are a few benefits to direct mail that you can’t get anywhere else, and we’ve got them listed right here (along with tips to take them to the next level!). Read More

5 Trends in Direct Mail

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  Every year, people say that direct mail is dead. Every year, direct mail proves them wrong by being one of the most successful non-web-based marketing tactics out there. That may change one day, but for now, it’s as true in 2016 as it was in 1916, and as it may be in another 100 years. Read More

Solving Two Big Direct Mail Challenges with One Small Stroke

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  If you talk to almost any company that uses direct mail as part of their marketing strategy to drive business, you’ll probably hear them mention two big challenges their direct mail efforts face: (1) getting their mail opened and (2) getting people to respond. Read More

How Much Will Your Direct Mail Campaign Cost?

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  One of the most common questions we get about direct mail is how much it will cost. The answer, unfortunately, is not as simple as we’d like it to be, but we’ll explain why, as well as how you can weigh the cost versus value of direct mail for your own business. Read More

Direct Mail March Madness: What If Your Prospects Aren’t Fans?

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  Have you ever noticed that some businesses will jump at virtually any occasion to promote their goods and services? Last month, everything seemed to be about the Super Bowl. There were Super Sales and Super Offers everywhere you looked.  Of course then came all the Presidents Day Extravaganzas in which George Washington and Abraham Lincoln made pitches for their favorite cars and furniture stores. Read More

Shock Value: How Provocative Direct Mail Can (and Does) Work

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  Over the years, several major marketing campaigns have been pulled because they were just too shocking, too controversial and too risqué. From Benetton ads in the 1980s to controversial campaigns about child abuse to Pony’s “Black Jesus” ad from 2004, countless ads have been deemed too controversial for mainstream media. PETA, in fact, has built a multimillion-dollar organization on ads that are made to shock. Read More