How Anti-Spam Laws Revitalized Direct Mail

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  Once upon a time, when the Internet was young, anyone could collect email addresses from wherever they wanted to and send as many unsolicited emails as they liked. By the early 2000s, spam had become a huge problem, and countries like the U.S. started introducing laws requiring that recipients of marketing emails opt in to receive them. Read More

Yes! You Can Save on Direct Mail, and Here’s How

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  Direct mail has been around for a long time, and it’s still one of the most effective marketing tools out there, delivering a marketing ROI that blows newer technologies – like email marketing – out of the water. However, while it’s completely true that direct mail is a great way to market any business, there’s no denying that there is an initial investment and that it is a numbers game. That means that you need to reach more targeted people with your message in order to reap the benefits. Read More

Direct Mail: What You Can’t See Can Hurt You

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  We’ve all heard, “what you don’t know can hurt you.” But sometimes it’s what you don’t see that can hurt you—or at least hurt the response to your direct mail efforts. It’s why good design is essential to direct mail success. Here’s an example of what I mean. Read More

Direct Mail Strategy: When Less is More

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  There’s a good chance you’ve heard the phrase, “Less is more.” It’s a saying that was adopted by architect Ludwig Mies van der Rohe in 1947 as one of the precepts for minimalist design and architecture. Over the years, the phrase has been associated with an uncluttered approach to many disciplines. The basic idea is that the presence of too many elements confuses the image or message or purpose. Read More

Tips for Direct Mail Fundraising Success

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  Direct mail has been a great way to raise funds for a long time, and for a good reason: people tend to be more receptive to direct mail requests for donations than they are to phone calls asking for the same thing. This type of fundraising request is less invasive, but still delivers results.So if you’re looking for ways to start or improve your direct mail fundraising campaign, read on. We’ve listed our top tips for fundraising direct mail campaign success to help you make the right choices. Read More

How the Health Care Industry Can Benefit from Direct Mail

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  Whether you attribute the increase to an aging population, to Obamacare or something else, there’s no denying the growing demand for health care services in the United States. New clinics, practitioners and competitors are springing up everywhere. In fact, if you include alternative health care options in your competition analysis (and you should!), there’s never been a noisier time in healthcare marketing. Read More

Direct Mail Questions: “Is Timing Really Everything?”

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  At one time or another, we’ve all heard someone proclaim, “Timing is everything!” We hear it mentioned in terms of real estate deals. Sometimes people talk about timing with regard to the stock market. Businesses talk about timing for new product releases. Read More

4 Times When Direct Mail Might Not Be for You

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  If our mailboxes are anything to go by, direct mail is still a huge marketing tactic. If you’re like most people, you’ve probably looked at the mail in your mailbox at least once and wondered whether you could use the same methods to market your business. Read More