Last week I received a piece of direct mail I’d seen many times before. I knew I’d thrown this particular mailer away at least 10 times before—without bothering to read it—but this time I kept the mailer and read it. Why did I do that? Read More

The more things change, the more they stay the same—at least on a certain level. We sometimes hear discussions about “old school” versus “new methodology” when it comes to marketing. Fact is, all marketers are after the same thing, regardless of the technologies they use. Read More

  If you’re considering direct mail and you’ve never tried it before, you might be wondering which option would work best for you. With so many types of direct mail out there, it’s not surprising that some people find choosing the right medium for their campaign rather tricky. Read More

  It’s one of the oldest marketing catch-22 situations out there: you need a list of people to send your marketing materials to, but you need to market more to get a list of people who are interested in your product or service. Read More

  Once upon a time, when the Internet was young, anyone could collect email addresses from wherever they wanted to and send as many unsolicited emails as they liked. By the early 2000s, spam had become a huge problem, and countries like the U.S. started introducing laws requiring that recipients of marketing emails opt in to receive them. Read More

  Direct mail has been around for a long time, and it’s still one of the most effective marketing tools out there, delivering a marketing ROI that blows newer technologies – like email marketing – out of the water. However, while it’s completely true that direct mail is a great way to market any business, there’s no denying that there is an initial investment and that it is a numbers game. That means that you need to reach more targeted people with your message in order to reap the benefits. Read More

  Otis Redding is considered one of the greatest singers in the history of American popular music and a seminal artist in soul and rhythm & blues. But who knew that he was also a direct mail guru? Read More

  We’ve all heard, “what you don’t know can hurt you.” But sometimes it’s what you don’t see that can hurt you—or at least hurt the response to your direct mail efforts. It’s why good design is essential to direct mail success. Here’s an example of what I mean. Read More

  There’s a good chance you’ve heard the phrase, “Less is more.” It’s a saying that was adopted by architect Ludwig Mies van der Rohe in 1947 as one of the precepts for minimalist design and architecture. Over the years, the phrase has been associated with an uncluttered approach to many disciplines. The basic idea is that the presence of too many elements confuses the image or message or purpose. Read More

  Direct mail has been a great way to raise funds for a long time, and for a good reason: people tend to be more receptive to direct mail requests for donations than they are to phone calls asking for the same thing. This type of fundraising request is less invasive, but still delivers results.So if you’re looking for ways to start or improve your direct mail fundraising campaign, read on. We’ve listed our top tips for fundraising direct mail campaign success to help you make the right choices. Read More