Direct Mail Is Intrusive! (Is That Good or Bad?)

Image for Direct Mail Is Intrusive! (Is That Good or Bad?)
  The past few years have seen the emergence of inbound marketing as a more effective way to reach potential customers. The inbound approach to marketing essentially pulls prospects to your website with helpful information these individuals are looking for. It stands in contrast to outbound marketing, which pushes a message out to prospects who may or may not have requested it. Read More

Oldies but Goodies: Direct Mail Strategies That Have Stood the Test of Time

Image for Oldies but Goodies: Direct Mail Strategies That Have Stood the Test of Time
  Direct mail has been around for a long time. A very long time. In fact, the first known example of direct mail was found in Egypt, and it dates back to 1,000BC! Over the millennia, there have been a few strategies that have stood out, and stood the test of time. Let’s take a look at the history of direct mail, and the best lessons we can learn from the past. Read More

Technology and the 40/40/20 Rule of Direct Mail Marketing

Image for Technology and the 40/40/20 Rule of Direct Mail Marketing
  The 40/40/20 rule of direct marketing has been around for a long time. Ever since Ed Mayer came up with it in the 1960s, it’s been the gold standard for direct mail marketing around the world. It’s been a long time since the sixties though, and while the rule still stands, there are ways we should be using new technology to make the whole concept better. Read More

Does Direct Mail Fit in an Inbound Marketing World?

Image for Does Direct Mail Fit in an Inbound Marketing World?
  Marketing has changed dramatically in the last 10 years or so. We’ve all heard, “The Internet changes everything,” and it’s true. But it’s not just that business has moved online and we purchase with a click instead of with a wallet. They very process we go through to do business is completely different today. Read More

Setting Expectations for Your Direct Mail Efforts

Image for Setting Expectations for Your Direct Mail Efforts
  At TMR Direct, we’ve been helping companies and organizations do direct mail successfully for more than 40 years. I can tell you that we’ve never come across anyone who does it just for fun (although, we have seen some pretty fun direct mailings!). Companies and organizations use direct mail because they expect something in return. Read More

Preparing Teams for Direct Mail Success

Image for Preparing Teams for Direct Mail Success
  If you’re running your first direct mail campaign, you probably already have a million things on your mind. Design and layout. Choosing the right message, and crafting an offer no one can refuse. Tweaking your copywriting until it’s perfect, and choosing the target market that you will send your message to. Read More

Winners and Losers: Favorite Direct Mail Pieces from 2015

Image for Winners and Losers: Favorite Direct Mail Pieces from 2015
  At the end of this month (February 28th in case you want to watch), the Academy of Motion Picture Arts and Sciences will honor the best films of 2015 at the 88th Academy Awards ceremony. A lot of people will be watching to see who the big winners (and losers) are. Read More

7 Big Name Companies That Still Use Direct Mail

Image for 7 Big Name Companies That Still Use Direct Mail
  Anyone who believes direct mail is dead likely hasn’t been following the world’s largest companies too closely. That’s because, rather than being dead, direct mail is alive, well, and used to great effect by some of the world’s major corporations to great effect. Here are a few of the companies and campaigns we’ve featured over the past few years. Read More

Direct Mail Frequency: It Takes More Than One Piece

Image for Direct Mail Frequency: It Takes More Than One Piece
  When we think of direct mail campaigns, we often think of the various ideas we can use to entice potential customers to visit our store, or call us. The creative stuff is exciting, and it’s easy to get caught up in the design and copywriting process. Read More

Free Consultations: Why Giving Away Expertise Helps Conversions

Image for Free Consultations: Why Giving Away Expertise Helps Conversions
  When you’re designing a direct mail campaign, you need to come up with an attractive hook to entice recipients to contact you. Sometimes, that’s a coupon or a free offer, sometimes it’s a limited time price drop, and sometimes, it’s a limited stock offer. Read More