If you’re working with a direct mail company that offers in-house design and printing services, then chances are you won’t have to worry too much about printing problems. It’s always a good idea to know what the mistakes are, however, so you can be sure that you avoid them. Here’s our list of the most common errors we’ve seen: Read More

  Knowing how much to say with your direct marketing messages is a challenge—one that has troubled marketing experts for years. If you don’t say enough, you’ve wasted your time because your audience won’t have enough information to respond. But what if you say too much? Read More

  When was the last time you met someone who didn’t have a phone? Chance are, if you are like most people, you won’t be able to remember. That’s because as of October 2014 90% of American adults own a cell phone. 64% of those own a smart phone. That’s also why mobile marketing is one of the fastest growing and most attractive methods of reaching customers in the US, and here is why you need to use this, and how you can make your direct mail and mobile marketing efforts work together. Read More

  These days you hear a lot of talk about content marketing. Generally, the talk focuses on a company’s online marketing efforts, but the fact is, whether you’re using direct mail, email, or online platforms, what you say is important. Read More

  Valentine’s day is one of the most commercial holidays out there. In 2012, consumers spent an average of $116.21 each on Valentine’s day gifts and treats for their loved ones, and in 2014, that had jumped to more than $130. This is a holiday all about spending, and that’s a trend that only increases every year. If you want to get a piece of that very lucrative Valentine’s day pie, then there are several direct mail ideas you could use to entice them to spend those dollars on your products or services. Here are a few ideas: Read More

  Knowing who your customers are is a big part of marketing success, whether in direct mail or any other marketing efforts. There are some great tips you can use to create your ideal customer profile, so you know who you are marketing to when you design a direct mail campaign. Read More

  Sometimes “old school” and “new school” just don’t mix well. But when it comes to marketing, traditional and contemporary technologies can complement one another well—and improve results. Read More

  It’s true: direct mail isn’t going anywhere. With so many direct marketing opportunities out there--from text messaging promotions to direct mail promotional letters—business owners looking to implement direct marketing for the first time are often understandably confused. Read More

  Too often, people tend to think of direct mail as outdated, and somehow at odds with digital marketing. They see them as mutually exclusive, rather than complementary, and they feel as though they need to choose between the two. However, a study in 2009 by ExactTarget found that direct mail had been directly involved in influencing an online purchase. Which means direct mail is not only a good idea for brick and mortar companies with an online presence, but also for e-commerce only businesses looking to connect in the real world. Here is what you need to know about using direct mail to boost your digital business. Read More