If you thought marketing to kids was not important, then you probably have not realized that children in the US are responsible for $100 billion in purchasing decisions every year. Kids do not only make decisions about products that they use directly either. Research has shown that children under 18 are involved in decisions from which TV to buy, to which car, to where to live. Read More

  Think about the last time you got a hand written note rather than an email. Probably made quite an impact and is something you did not forget in a hurry, right? The same result can be had when you choose direct mail over email marketing, and there are several reasons that this form of marketing can help you to connect. Read More

  It’s pretty easy to buy into the mentality that “bigger is better.” Sometimes that even finds it’s way into thinking about direct mail. Some companies think that if they simply double the size of their mailing that they’ll automatically double their response. Read More

  Have you ever noticed that when you hear the same sound for a prolonged period of time, you tend to drown it out, so you stop hearing the details? When it comes to direct mail, flyers are pretty much the same thing. Unless they are something special and they stand out of the crowd, they mostly end up filed in the garbage, and that is literally throwing your marketing dollars away. Read More

  Having a clear and compelling call to action has always been of vital importance in direct mail. That’s something that hasn’t changed. It’s not enough to reach out to potential customers—you want to get them to reach back to you. Read More

  Direct mail and referral programs are a marriage made in heaven! Plenty of big companies know that too.There are very few traditional marketing methods that are better suited to leveraging for referrals than your direct mail campaigns. Here is how you can get more referrals every time you send out a direct mail piece. Read More

Businesses can’t afford to engage in activities that aren’t producing results. But when it comes to your direct mail marketing efforts, how do you know if what you are doing is paying off? Read More

  When you are deciding how to spend your marketing budget, you want to know which marketing methods work. You want to know which offers work, and what gets you the most bang for your buck. The only way to know all of that is to track your success rates, but you might not be sure how to do that. If you need a few tips on how to track your successes in direct mail better, read on: Read More

  No matter what kind of business you’re in, you want to make a good impression on customers and prospects. You want to give prospective clients a reason to choose you instead of the competition. That even extends to the content and quality of your marketing. Read More

  Direct mail has a somewhat bad, definitely undeserved reputation. People call it outdated or ineffective, or they just dismiss it outright as a marketing strategy, saying they have tried it and it did not work. However, usually, when you scratch the surface, you find that they did not give it time, they did not plan properly, or they committed one of the cardinal sins of direct mail. We look at the top five mistakes people make, so you can avoid them next time: Read More