You’ve probably noticed how trends seem to recur in slightly different forms. We see it in fashion and homebuilding trends all the time. We even see it in some industrial designs. Sometimes it’s just good fun and highly entertaining.  But sometimes a new perspective on an old idea can be rereshingly impactful. Read More

  If your business relies on business customers rather than the general public, then you probably already know that there’s a big difference between marketing designed for consumers and marketing designed for fellow business owners. That is no different when you’re using direct mail to reach your B2B customers, and we’ve put together a few tips that will help you to create and execute a B2B direct mail campaign that delivers the ROI that you want. Read More

  You might not realize this, but not all writing is created equal. The type of copywriting and content that you use on your website is different to the writing required for long form printed marketing materials, and they both differ from short form printed marketing materials. Here is a basic cheat sheet for the various types of writing you are likely to require for your business. Read More

  It often helps to see how others are doing it, especially the ones who’re doing it with panache and a high degree of success. But it’s not quite enough to look at what they’re doing, it’s necessary to understand exactly what in their direct mail campaigns is hitting the spot amongst buyers, so you can apply similar strategies. Read More

  Sometimes we’re so close to our own direct marketing efforts that we don’t see them clearly. And sometimes we get so wrapped up in all the techniques, measurements, and procedures that it’s hard to evaluate whether the mailing we’re about to do will be effective. Here are four simple questions you should ask (and answer) before you put a stamp on that next mailing. Read More

  Direct mail is one of the best ways to connect with new customers and rekindle your relationship with old ones. The first thing people see is the outer envelope, so this is the prime area to focus your message and attract attention. It should conform to postal standards, of course, but it should also tempt recipients to open it up and read what’s inside. Here are a few tips on how to optimize direct mail to improve open rates. Read More

  Some people might think that stocks, fitness, and marketing make for strange bedfellows. Oddly enough, to succeed in any of them you have to take a similar approach. Read More

  If you’ve never given it a go, direct mail can feel like a risky business. After all, it’s so much quicker and easier to blast off a quick email or put together an online newsletter. You might even think that successful businesses don’t do direct mail campaigns anymore. Surely today’s marketing happens on the Internet? Truth is, the overload of digital marketing has made direct marketing more attractive than ever, not least of which is because it gets people’s attention where email fails. Read More

  If you’re constantly on the lookout for things that will help get your company’s message across, you may have seen the term “transparency in marketing” pop up from time to time. The general idea is that companies and organizations are more open about themselves when dealing with prospects. For some that means being more forthcoming about mistakes and failures. If you blew it in customer service—you say so. If your product didn’t perform as well as promised—you admit it. If you’re overstocked on an item, you don’t pretend that you got a great deal that you’re “passing on to the customer”—you own up to the fact that you over-ordered. Read More

  In this era of integrated marketing, pay per click and viral video, is there still a reason to use direct mail in today’s digital world? Online we have: Read More