Repeat Touches to Reach Customers

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  There’s an old business saying that claims, "Nothing happens until somebody sells something." The fact is, that’s only part of the story. In reality,  a lot has to happen before anyone sells anything—and a big part of what has to happen is marketing. Marketing, however is more than sending out a single mailing and praying for results. Read More

Don’t Just Do Direct Mail Different—Do It Better

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  Most businesses would agree that it’s important to stand out from the competition. Differentiation is key to business success, and a lot of businesses use their marketing—including their direct mail marketing to help make that differentiation. Read More

Sales Speak: Buzzwords to Avoid

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  Many companies don’t want to admit this, but the truth is, most people don’t like sales people very much. Or rather, they don’t want to talk to them until they’re ready to. Read More

How Free Trials Can Help Direct Mail Marketing

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  Free stuff has always been a major marketing tool, for direct mail, face to face sales and just about everything else you can think of. In many cases, that means a free sample, but sometimes, when you run a business that doesn’t offer physical products (or where products are large and expensive and can’t be scaled down) giving away a smaller size just isn’t an option. Enter the free trial. Here are a few ways you can use free trials and samples to get more out of your direct mail marketing. Read More

Creating Catalogs: When Your Direct Mail Includes Product Guides

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  Most of us are most familiar with simple forms of direct mail. Flyers, post cards and single page documents are the most common items we find in our mail boxes. However, in 2010 alone, nearly 13 billion catalogs were mailed in the US, and they remain a popular form of direct mail. Here is what you need to know. Read More

14 Ways to Make Direct Mail Eco-Friendly

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  One of the biggest arguments against print media marketing these days is environmental impact. In a world where paperless offices are seen as progressive ideals, it’s important to make sure that your direct mail pieces are as eco-friendly as possible. Here are a few ways you can do that. Read More

Is 2016 The Year to Try Something New With Your Direct Mail Strategy?

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  The New Year is upon us and your Uncle Sam wants you to try something new with your direct mail efforts! OK, technically, it’s the United States Post Office that wants American businesses to try some new stuff, but we’re pretty sure that Uncle Sam and the USPS are on the same page. Read More

8 Print Media Mistakes to Avoid

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  If you’re working with a direct mail company that offers in-house design and printing services, then chances are you won’t have to worry too much about printing problems. It’s always a good idea to know what the mistakes are, however, so you can be sure that you avoid them. Here’s our list of the most common errors we’ve seen: Read More

How Much Is Too Much? Does Your Direct Marketing Tell Too Much?

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  Knowing how much to say with your direct marketing messages is a challenge—one that has troubled marketing experts for years. If you don’t say enough, you’ve wasted your time because your audience won’t have enough information to respond. But what if you say too much? Read More

Direct Mail and Mobile: They Can Be a Marriage Made in Heaven!

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  When was the last time you met someone who didn’t have a phone? Chance are, if you are like most people, you won’t be able to remember. That’s because as of October 2014 90% of American adults own a cell phone. 64% of those own a smart phone. That’s also why mobile marketing is one of the fastest growing and most attractive methods of reaching customers in the US, and here is why you need to use this, and how you can make your direct mail and mobile marketing efforts work together. Read More