At the end of this month (February 28th in case you want to watch), the Academy of Motion Picture Arts and Sciences will honor the best films of 2015 at the 88th Academy Awards ceremony. A lot of people will be watching to see who the big winners (and losers) are. Read More

  When we think of direct mail campaigns, we often think of the various ideas we can use to entice potential customers to visit our store, or call us. The creative stuff is exciting, and it’s easy to get caught up in the design and copywriting process. Read More

  There’s an old business saying that claims, "Nothing happens until somebody sells something." The fact is, that’s only part of the story. In reality,  a lot has to happen before anyone sells anything—and a big part of what has to happen is marketing. Marketing, however is more than sending out a single mailing and praying for results. Read More

  When you’re designing a direct mail campaign, you need to come up with an attractive hook to entice recipients to contact you. Sometimes, that’s a coupon or a free offer, sometimes it’s a limited time price drop, and sometimes, it’s a limited stock offer. Read More

  Many companies don’t want to admit this, but the truth is, most people don’t like sales people very much. Or rather, they don’t want to talk to them until they’re ready to. Read More

  Most businesses would agree that it’s important to stand out from the competition. Differentiation is key to business success, and a lot of businesses use their marketing—including their direct mail marketing to help make that differentiation. Read More

  Free stuff has always been a major marketing tool, for direct mail, face to face sales and just about everything else you can think of. In many cases, that means a free sample, but sometimes, when you run a business that doesn’t offer physical products (or where products are large and expensive and can’t be scaled down) giving away a smaller size just isn’t an option. Enter the free trial. Here are a few ways you can use free trials and samples to get more out of your direct mail marketing. Read More

  Most of us are most familiar with simple forms of direct mail. Flyers, post cards and single page documents are the most common items we find in our mail boxes. However, in 2010 alone, nearly 13 billion catalogs were mailed in the US, and they remain a popular form of direct mail. Here is what you need to know. Read More

  One of the biggest arguments against print media marketing these days is environmental impact. In a world where paperless offices are seen as progressive ideals, it’s important to make sure that your direct mail pieces are as eco-friendly as possible. Here are a few ways you can do that. Read More

  The New Year is upon us and your Uncle Sam wants you to try something new with your direct mail efforts! OK, technically, it’s the United States Post Office that wants American businesses to try some new stuff, but we’re pretty sure that Uncle Sam and the USPS are on the same page. Read More