10 Great Free Tools, Fonts and Tricks for Direct Mail Design

Image for 10 Great Free Tools, Fonts and Tricks for Direct Mail Design
  Many companies choose to design their own direct mail pieces. Some prefer to save money on the graphic design; others want to be in control of their brand. Whatever the reason, if you’re tackling your own graphic design, we’ve got a few great tools, fonts and tricks you can download and use for free! Read More

Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?

Image for Direct Mail Musings: Does Your Mail Format Fit Your Audience and Product?
  If you’re considering a direct mailing for your business or organization, you have a lot of options when it comes to formats. There are self-mailer brochures, conventional letter packages, postcards or even jumbo (oversized) self-mailers. So which format fits your mailing needs best? Read More

Sending Out Surveys: How to Ask Questions and Get Responses

Image for Sending Out Surveys: How to Ask Questions and Get Responses
  There’s a universal rule in marketing: the better you know your customers, the better positioned you are to give them what they want. When you give customers what they want, you are guaranteed to get more business. It’s not a complicated concept, but it’s one many businesses struggle with, mainly because it can be tricky to get inside the minds of your prospects. Read More

Direct Mail Tips: How (not) to Pack a Postcard

Image for Direct Mail Tips: How (not) to Pack a Postcard
  The number of companies using postcard mailings as a part of their overall marketing strategies is constantly increasing. It’s easy to understand the appeal. Card mailings can be quick to produce and they are considerably less expensive than more involved direct mail packages. Read More

Look What’s Back: Chipotle and Direct Mail Postcards!

Image for Look What’s Back: Chipotle and Direct Mail Postcards!
  To say that fast-food giant Chipotle has been through a tough stretch lately is a huge understatement. After dealing with outbreaks of E.coli in some of their restaurants, the chain has some serious work to do in order to restore customer confidence and boost sales. Interestingly, a big part of that effort for Chipotle involves using direct mail to re-establish the brand in the minds of the public after its nearly crippling struggles. Read More

What Is Tree-Free Paper, and How Can It Help Your Direct Mail Marketing?

Image for What Is Tree-Free Paper, and How Can It Help Your Direct Mail Marketing?
  There’s no denying it: people are becoming more environmentally conscious. From electric cars to recyclable coffee pods, consumers are more aware than ever of green issues, global climate change and other environmental matters, and they are voting with their feet and their wallets. Read More

I Threw This Mailer Away 10 Times … Before I Read It

Image for I Threw This Mailer Away 10 Times … Before I Read It
  Last week I received a piece of direct mail I’d seen many times before. I knew I’d thrown this particular mailer away at least 10 times before—without bothering to read it—but this time I kept the mailer and read it. Why did I do that? Read More

Re-thinking Direct Mail: Are You Using Non-Digital Tweets?

Image for Re-thinking Direct Mail: Are You Using Non-Digital Tweets?
The more things change, the more they stay the same—at least on a certain level. We sometimes hear discussions about “old school” versus “new methodology” when it comes to marketing. Fact is, all marketers are after the same thing, regardless of the technologies they use. Read More

8 Reasons Postcards Are a Great Direct Mail Choice

Image for 8 Reasons Postcards Are a Great Direct Mail Choice
  If you’re considering direct mail and you’ve never tried it before, you might be wondering which option would work best for you. With so many types of direct mail out there, it’s not surprising that some people find choosing the right medium for their campaign rather tricky. Read More