4 Favorite Creative Print Marketing Examples

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  Sometimes it’s inspiring, educational, and just plain fun to take a look at what other businesses do with their direct mail efforts. In that spirit, here’s a look at four of our favorite direct mailings that exemplify creativity and innovation.  We hope you’ll be inspired you as you think through your direct mail approach moving forward. Read More

How Much Does it Cost to Mail a Postcard?

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  One of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively.  Cards are relatively simple and fast to design, write, print, and mail. And as far as expense goes, they are one of the biggest bargains in the world of direct mail. Here’s a post that looks at a number of reasons that postcard mailings are a great way to reach your audience. Read More

Coming to Terms With Mailing Terms: What’s Bulk Mail?

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  When you hear the term “bulk mail,” what comes to mind? The term is still used a lot in direct marketing circles. But what does it really mean? It really doesn’t have anything to do with a mailing piece being “bulky” or with how stuffed someone’s mailbox might be. Read More

How to Use Direct Mail for Restaurant Marketing

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  There are some industries where direct mail marketing seems to fit like a glove and generate consistently good responses. That certainly seems to be the case with the restaurant industry. Read More

How Do Mailing Lists Work?

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  Talk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success comes from your list; 40% comes from your offer; and 20% comes from your creative). Here’s an article that discusses that breakdown in a bit more detail. Read More

What Direct Mail Services Can Your Businesses Access?

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  When it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing.  To be honest, there are a lot of moving parts and if you want to be successful with your direct mail efforts (and not spend more money than necessary) you’ll probably want to take advantage of some of the services a professional mailing house has to offer. Here’s a quick overview of some of those services (and what they’ll do for you). Read More

What is Direct Marketing?

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  What exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business? Read More

TV Isn’t The Only Place Political Differences Are Being Aired

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  There’s really no need to remind anyone that we’re in the midst of an election year. The Internet has been flooded with information for what seems like forever. Television news has already covered the election more than we’d perhaps like. And the TV ads are multiplying like rabbits. Read More