4 Direct Mail Tips to Get a Higher ROI

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Not long ago, direct mail best practices involved huge mailing lists and a steady stream of repeated mailings. Some industries (credit card companies, for instance) still do that because the economies of scale they enjoy allow them to mail huge volumes and get a relatively small return on investment. But for most businesses that’s just not practical. Printing, postage, and mailing costs are too high to justify the low rates of return. Read More

What is Direct Mail Strategy?

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  Every now and then—over the more than 40 years we’ve spent helping businesses and organizations with their direct mail needs—we’ve had a prospect tell us, “We need to get a mailing out in the next month or so.” Our response to that statement sometimes surprises them: “Why?” Read More

What is Direct Mail Geo-Targeting?

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  Targeting an audience by a geographic area is nothing new for direct mailers. It’s common for restaurants, veterenarians, dentists, and physicians to target and mail to a specific zip code or geographic area near their location. Read More

3 Ways to Increase Direct Mail Results

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  You don’t have to live with unsatisfactory results from your direct mail efforts. Just being unhappy, however, isn’t going to change anything. You have to take some action. Read More

If Direct Mail Doesn’t Work, Why Are Major Companies Are Still Using It?

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  Sometimes businesses are so focused on keeping up with the latest marketing trends that they ignore things they’ve been doing that are working well. While there’s no question that web-based marketing efforts are faster, cheaper, and in some cases more effective than traditional direct mail, there are a lot of major companies that still rely on direct mail to pull potential clients to their web-based efforts. Read More

How to Tell if Your New Mailing List is Responsive

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  Ask any direct mail expert (or student) about the most crucial elements for direct mail successand he or she will mention “The List” as one of the most essential components. But how do you know if the list you buy (or put together from your own data) is responding to your efforts? Read More

How Do You Know if Your Mailing is Working?

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For over 40 years we’ve been helping businesses and organizations with their direct mail needs. Often we ask clients, “How did your last mailing perform? Is it working?” Read More

How Much Copy Should Your Postcard Have?

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There’s little question postcard mailings have become more popular in the direct mail world. At TMR Direct, we’ve certainly seen an uptick in the number of companies using cards as a way to reach out to customers and prospects. Read More