Not long ago, direct mail best practices involved huge mailing lists and a steady stream of repeated mailings. Some industries (credit card companies, for instance) still do that because the economies of scale they enjoy allow them to mail huge volumes and get a relatively small return on investment. But for most businesses that’s just not practical. Printing, postage, and mailing costs are too high to justify the low rates of return. Read More

  Every now and then—over the more than 40 years we’ve spent helping businesses and organizations with their direct mail needs—we’ve had a prospect tell us, “We need to get a mailing out in the next month or so.” Our response to that statement sometimes surprises them: “Why?” Read More

  Targeting an audience by a geographic area is nothing new for direct mailers. It’s common for restaurants, veterenarians, dentists, and physicians to target and mail to a specific zip code or geographic area near their location. Read More

  You don’t have to live with unsatisfactory results from your direct mail efforts. Just being unhappy, however, isn’t going to change anything. You have to take some action. Read More

  Sometimes the most obvious statements are the ones that are also the most helpful. Here’s one of my favorites when it comes to the topic of direct mail. Read More

  Ask any direct mail expert (or student) about the most crucial elements for direct mail successand he or she will mention “The List” as one of the most essential components. But how do you know if the list you buy (or put together from your own data) is responding to your efforts? Read More

For over 40 years we’ve been helping businesses and organizations with their direct mail needs. Often we ask clients, “How did your last mailing perform? Is it working?” Read More

  Sometimes businesses make the (understandable) mistake of thinking every mailing has to sell something. While it’s true that you always want your mailings to generate a response, sometimes that response isn’t a sale. Sometimes you simply want to get in front of potential clients to reinforce your brand and offer helpful information. Here’s an example. Read More

  We’ve been helping businesses and organizations with their direct mail needs for more than 45 years, and we’ve observed a common tendency to focus almost exclusively on generating new leads. While uncovering new leads is an essential element for growing your business, mailing to your existing customers is also extremely important. Read More

  At TMR Direct, we’ve noticed an increase in the number of our clients who are successfully using postcards as part of their overall direct marketing strategy. What is it about this type of mailing that makes them so attractive to so many customers? Here are seven reasons why postcard mailings can be a good choice for your marketing efforts. Read More