What is Direct Mail Strategy?

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  Every now and then—over the more than 40 years we’ve spent helping businesses and organizations with their direct mail needs—we’ve had a prospect tell us, “We need to get a mailing out in the next month or so.” Our response to that statement sometimes surprises them: “Why?” Read More

What is Direct Mail Geo-Targeting?

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  Targeting an audience by a geographic area is nothing new for direct mailers. It’s common for restaurants, veterenarians, dentists, and physicians to target and mail to a specific zip code or geographic area near their location. Read More

3 Ways to Increase Direct Mail Results

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  You don’t have to live with unsatisfactory results from your direct mail efforts. Just being unhappy, however, isn’t going to change anything. You have to take some action. Read More

If Direct Mail Doesn’t Work, Why Are Major Companies Are Still Using It?

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  Sometimes businesses are so focused on keeping up with the latest marketing trends that they ignore things they’ve been doing that are working well. While there’s no question that web-based marketing efforts are faster, cheaper, and in some cases more effective than traditional direct mail, there are a lot of major companies that still rely on direct mail to pull potential clients to their web-based efforts. Read More

How to Tell if Your New Mailing List is Responsive

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  Ask any direct mail expert (or student) about the most crucial elements for direct mail successand he or she will mention “The List” as one of the most essential components. But how do you know if the list you buy (or put together from your own data) is responding to your efforts? Read More

How Do You Know if Your Mailing is Working?

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  In the more than 40 years we’ve been helping businesses and organizations with their direct mail needs, we’ve often asked clients, “How did your last mailing perform? Is it working?” Read More

How Much Copy Should Your Postcard Have?

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  There’s little question postcard mailings have become more popular in the direct mail world. At TMR Direct, we’ve certainly seen an uptick in the number of companies using cards as a way to reach out to customers and prospects. Read More

A Look at a Great Postcard Mailer that Doesn’t Sell Anything

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  Sometimes businesses make the (understandable) mistake of thinking every mailing has to sell something. While it’s true that you always want your mailings to generate a response, sometimes that response isn’t a sale. Sometimes you simply want to get in front of potential clients to reinforce your brand and offer helpful information. Here’s an example. Read More

What’s the Most Important Part of Successful Direct Mail?

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  In the 45 years we’ve helped clients with their direct mail needs, we’ve seen a wide variety of direct mail marketing approaches. Some clients have mailed elaborate, multi-component packages. Others have personalized their mailings to contain specific messages to specific individuals. Some have developed incredibly creative mailings that grab the reader’s attention. Others have mailed small, simple cards. Read More