There’s really no need to remind anyone that we’re in the midst of an election year. The Internet has been flooded with information for what seems like forever. Television news has already covered the election more than we’d perhaps like. And the TV ads are multiplying like rabbits. Read More

Not long ago, direct mail best practices involved huge mailing lists and a steady stream of repeated mailings. Some industries (credit card companies, for instance) still do that because the economies of scale they enjoy allow them to mail huge volumes and get a relatively small return on investment. But for most businesses that’s just not practical. Printing, postage, and mailing costs are too high to justify the low rates of return. Read More

Just about everybody gets direct mail. Some people read the mail they get and others don’t. Why is that? Read More

  Every now and then—over the more than 40 years we’ve spent helping businesses and organizations with their direct mail needs—we’ve had a prospect tell us, “We need to get a mailing out in the next month or so.” Our response to that statement sometimes surprises them: “Why?” Read More

  Targeting an audience by a geographic area is nothing new for direct mailers. It’s common for restaurants, veterenarians, dentists, and physicians to target and mail to a specific zip code or geographic area near their location. Read More

  You don’t have to live with unsatisfactory results from your direct mail efforts. Just being unhappy, however, isn’t going to change anything. You have to take some action. Read More

  Sometimes the most obvious statements are the ones that are also the most helpful. Here’s one of my favorites when it comes to the topic of direct mail. Read More

  Sometimes businesses are so focused on keeping up with the latest marketing trends that they ignore things they’ve been doing that are working well. While there’s no question that web-based marketing efforts are faster, cheaper, and in some cases more effective than traditional direct mail, there are a lot of major companies that still rely on direct mail to pull potential clients to their web-based efforts. Read More

  Ask any direct mail expert (or student) about the most crucial elements for direct mail successand he or she will mention “The List” as one of the most essential components. But how do you know if the list you buy (or put together from your own data) is responding to your efforts? Read More

For over 40 years we’ve been helping businesses and organizations with their direct mail needs. Often we ask clients, “How did your last mailing perform? Is it working?” Read More