A Look at a Great Postcard Mailer that Doesn’t Sell Anything

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  Sometimes businesses make the (understandable) mistake of thinking every mailing has to sell something. While it’s true that you always want your mailings to generate a response, sometimes that response isn’t a sale. Sometimes you simply want to get in front of potential clients to reinforce your brand and offer helpful information. Here’s an example. Read More

What’s the Most Important Part of Successful Direct Mail?

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  In the 45 years we’ve helped clients with their direct mail needs, we’ve seen a wide variety of direct mail marketing approaches. Some clients have mailed elaborate, multi-component packages. Others have personalized their mailings to contain specific messages to specific individuals. Some have developed incredibly creative mailings that grab the reader’s attention. Others have mailed small, simple cards. Read More

Why Mailing to Existing Customers Makes Sense

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  We’ve been helping businesses and organizations with their direct mail needs for more than 45 years, and we’ve observed a common tendency to focus almost exclusively on generating new leads. While uncovering new leads is an essential element for growing your business, mailing to your existing customers is also extremely important. Read More

7 Reasons Postcard Marketing Can Be a Great Choice

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  At TMR Direct, we’ve noticed an increase in the number of our clients who are successfully using postcards as part of their overall direct marketing strategy. What is it about this type of mailing that makes them so attractive to so many customers? Here are seven reasons why postcard mailings can be a good choice for your marketing efforts. Read More

USPS Resumes Mail Service to Cuba, and What It Means to You

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  With a statement from Postmaster General Megan J. Brennan announcing, "The U.S. Postal Service is pleased to participate in the historic direct transportation of mail service with Cuba," the USPS resumed providing mail service to Cuba on March 17. For the first time in more than 50 years, U.S. citizens are able to send direct mail to the island nation. Read More

Why Choosing the Right Graphic Designer Matters

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We’ve talked before about the importance of good design when it comes to your direct mail package (whether that’s a flier, an envelope mailing or a postcard mailing). In direct mail circles, it’s been pretty commonly accepted for years that the design of your mailing can be responsible for as much as 20 percent of its success. That’s a significant impact. Read More

Summer Break Reading: Top Direct Mail Resources

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  A lot of people use the summer months to catch up on their reading. While most of us envision sitting poolside or in a hammock engrossed in something entertaining, the summer months can also be a good time to catch up on some business reading. Read More

What’s Luck Got to Do with It? The Science Behind Direct Mail Success

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  For some businesses and organizations, direct mail marketing seems to be a bit of a mystery. Sometimes it works, and sometimes it doesn’t. They know that somehow these direct mail marketing efforts are supposed to drive sales, so they close their eyes and roll the dice again, hoping to get lucky. Read More

13 Holidays That Offer Direct Mail Marketing Potential

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  Everyone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there are all kinds of wacky national “holidays” you could be taking advantage of, too. We’ve highlighted a few interesting choices for you. Read More