Why Mailing to Existing Customers Makes Sense

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  We’ve been helping businesses and organizations with their direct mail needs for more than 45 years, and we’ve observed a common tendency to focus almost exclusively on generating new leads. While uncovering new leads is an essential element for growing your business, mailing to your existing customers is also extremely important. Read More

7 Reasons Postcard Marketing Can Be a Great Choice

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  At TMR Direct, we’ve noticed an increase in the number of our clients who are successfully using postcards as part of their overall direct marketing strategy. What is it about this type of mailing that makes them so attractive to so many customers? Here are seven reasons why postcard mailings can be a good choice for your marketing efforts. Read More

USPS Resumes Mail Service to Cuba, and What It Means to You

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  With a statement from Postmaster General Megan J. Brennan announcing, "The U.S. Postal Service is pleased to participate in the historic direct transportation of mail service with Cuba," the USPS resumed providing mail service to Cuba on March 17. For the first time in more than 50 years, U.S. citizens are able to send direct mail to the island nation. Read More

Why Choosing the Right Graphic Designer Matters

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We’ve talked before about the importance of good design when it comes to your direct mail package (whether that’s a flier, an envelope mailing or a postcard mailing). In direct mail circles, it’s been pretty commonly accepted for years that the design of your mailing can be responsible for as much as 20 percent of its success. That’s a significant impact. Read More

Summer Break Reading: Top Direct Mail Resources

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  A lot of people use the summer months to catch up on their reading. While most of us envision sitting poolside or in a hammock engrossed in something entertaining, the summer months can also be a good time to catch up on some business reading. Read More

What’s Luck Got to Do with It? The Science Behind Direct Mail Success

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  For some businesses and organizations, direct mail marketing seems to be a bit of a mystery. Sometimes it works, and sometimes it doesn’t. They know that somehow these direct mail marketing efforts are supposed to drive sales, so they close their eyes and roll the dice again, hoping to get lucky. Read More

13 Holidays That Offer Direct Mail Marketing Potential

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  Everyone knows holidays are great for advertising purposes, including direct mail marketing. And there’s a good chance you’re already capitalizing on widely celebrated events like Christmas, Valentine’s Day and Halloween. But there are all kinds of wacky national “holidays” you could be taking advantage of, too. We’ve highlighted a few interesting choices for you. Read More

Direct Mail Ideas for All the Senses

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  Direct mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two more senses? After all, the goal is to engage and intrigue.  If you can get your prospect’s attention on more than one level, you might be on to a winning direct mail strategy. Read More

Nonprofit Mailings: Stories Still Resonate

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  If you work for a nonprofit organization that depends on donations, you know how important it is to stay in touch with your constituency on a regular basis. And while online reports and updates can be extremely helpful tools for doing that, direct mail continues to be an effective means of touching base with donors. Read More