Video grabs people’s attention quicker and easier than text or even photos. So why not make a video to market your building or remodeling business? It’s just not that hard anymore. Follow these five tips in order to make a great looking video.
Start with your script. If you don’t have a script, you’ll just keep hitting a wall or you’ll get tongue tied. Script out some general bullet points of what you want to say. If you don’t have an actual teleprompter, it’s much better to have bullet points and use those to form your sentences. Don’t worry about how many “takes” it takes. Just keep at it until you become comfortable with what you are saying.
Don’t use a built-in microphone. Buy a wireless lavaliere mic and clip it on your lapel. They aren’t very expensive and they will make your video SO much more professional. High quality audio is probably more important than high quality video. If someone can’t hear you, they will stop watching. This step is a MUST.
Get your lighting right. Lighting is one of the easiest ways to make your video look really sharpe. Don’t shoot against a window because your camera adjusts to the outside light and you’ll be stuck in the dark. Also, don’t place yourself directly under an overhead light because you’ll get some weird shadowing under your eyes. If you can, point a light source directly at your face, to counteract shadows from the overhead light. Take the shade off of a lamp or point a desk lamp directly at you. You don’t want to place it so close that you blind yourself. Just use it to fill in the light on your face- it makes a huge difference!
Frame your face well. Chances are, you’ll be using this video on your website or on YouTube. Make sure you go for a head and shoulders look so that we can see your face. People like to be able to see you while you’re talking, so adjust the camera so that the top of your head is right near the top of the frame.
End your builder marketing video with a call to action. People watch videos for a story. The best way to end a story is to have an ending. You want people to take action at the end…not move on to the next thing. It could be “so call us today at 999-999-9999 for a free consultation” or “click the link below to subscribe to more helpful videos”. Whatever it is, you want to have the viewer take action and hopefully convert into some sort of lead.
What do you think? Are you ready for your first video?
Blog Post Written by Spencer Powell
Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.