5 Ways for Builders to Gain More Social Media Reach

Getting reach in social mediaisn’t like a ladder.  You can’t just tack on more of the same and reach further.  There’s actually a lot more complexity to the whole deal. Fortunately, there are some ways by which you can add a lot of reach to your social media strategy without resorting to the desperate tactics of the guys dancing on the side of the road in ridiculous costumes.  The following are the 5 best ones — worth a few minutes to take in and a few hours to actually do.  Heck, just do one and watch your social media presence start to grow.

1. Optimize your presence.

You might be amazed at how many builders don’t completely fill out their profiles on social networking sites.  Does it have all of your info, including your company’s website, physical address, phone number and logo?  It takes ten minutes and will help you get noticed.

2. Share content that’s valuable to people.

Don’t just focus on you.  When you build something for someone, you add value to their life.  But in a lot of cases they don’t even know what’s possible or what might be useful to them.  So tell them about it!  Your customers aren’t as smart about building as you are, so teach them.

3. Add the buttons.

If you’ve ever seen those little buttons at the bottom of a page asking you to follow someone or share something, you might’ve wondered what they’re for.  They’re for promoting your content, getting you noticed and for letting people who respect what you say follow you on things like Twitter and your blog.  They’re not hard to put in, they don’t cost anything, and you’d be foolish if you don’t include them in everything you write. 

4. Build relationships.

Building isn’t a lone wolf atmosphere in real life, and it shouldn’t online, either.  Find the movers and shakers in the building trades and become cool with them.  Share knowledge with them and ask them questions.  You’d be surprised how happy people are to share with you.  These relationships won’t always pay off immediately, but you never know what the future will hold.  Build these strong foundations.

5. Build more relationships.

Interact with the people following you.  If they ask a question, answer it. Post about interactions you’ve had.  When people know you’re approachable, they’ll be more likely to work with you when they have a project to do.