Another Reason Builders and Remodelers Should Blog

Remodelers Should BlogIn previous posts, we’ve talked about how blogging can help builders and remodelers establish themselves as trusted experts. We’ve also talked about how blogging can help set customers’ expectations and reduce some of the barriers that keep them from making a decision. But there’s another reason why this particular social media activity is a good idea if you’re a builder or a remodeler.

It’s a social connection.

You may not think that’s a big deal, but it’s actually very important. The Internet is a great forum for disseminating information. It’s fast. It’s inexpensive. It’s nimble (meaning you can change things quickly if you need to). You can put a lot of information out there where a lot of people can get at it. But one thing the Internet has not been good at—until fairly recently—is fostering any kind of relationship.

While it’s true that we often turn to the Web for information, we’re still social creatures. And when it comes to purchasing decisions (whether it’s one business buying from another or an individual buying from a company), we make decisions—at least in part—based on emotion.  We may have solid reasons to back up our decisions, but at some level were making decisions (especially concerning our homes) based on some kind of emotion.

The Internet isn’t very good at emotion.  A blog, however, brings a real person into the picture. If it’s done right, a blog expresses some empathy. It allows someone to come alongside and offer helpful information, advice, and even opinions.

When you blog you cease to be just XYZ Builders. You become the guys that understand the ins and outs of building or remodeling and share useful information with people that helps them make good decisions about something that’s really important to them. And when you invite comments and questions, you are inviting readers to establish a personal relationship with you.

If you’re going to spend $50,000 or $500,000, would you rather spend it with a complete stranger—or with someone you know a little something about?

What ideas do you have about engaging your customers on a personal level?