When businesses perform the same tasks over and over, it’s easy for them to fall into a rut. Part of that comes from our tendency to do the same thing in exactly the same way.
That’s an easy trap to fall into when it comes to blogging for business. We all know that blogging is something we need to do on a regular basis because more (good) content drives traffic to our websites—and that’s where business gets done today. So we set up schedules for writing content to make sure there are no gaps. And then we crank out the content.
Consistency is a beautiful thing. Boring your readers is not. If your blog content is too predictable (even if it’s accurate, concise, and helpful), there’s a good chance your readers will stop reading—or maybe just gloss over what you’re posting. You may need to be a little more flexible with your blog content to keep your readers on their toes and paying attention? Here are some ideas for keeping things fresh.
Mix things up. There is no template for blogs that’s carved in stone. You don’t have to follow an exact formula each time. Not every blog has to be three paragraphs long with the same (tired?) call to action each time.
Take a different perspective: You should always be writing with your audience in mind, but do your blogs still end up sounding like you? Bring in an outside expert once in a while who will look at things a little differently—and write about them in a fresh way.
Don’t take yourself too seriously. You should be serious about delivering quality content, but not every post has to sound erudite and aloof. Post some fun stuff—maybe even a humorous post that illustrates your point.
Tell a story. Tell a real-life story that illustrates an important point. Or create a modern day parable that gets your point across.
Provide fascinating facts. Sometimes there is great information out there that presents your point for you. Find an interesting visual way to present it.
Keep blogging consistently, but remember that variety is the spice of life. Don’t bore your readers by giving them the same thing every time. Give them a reason to keep coming back.
Blog Post Written by Spencer Powell
Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.