Blogging for Business: Have You Said Too Much?

bloggin for business lady resized 600If you blog regularly for your business, you may occasionally wonder if you’re doing too much of a good thing. Maybe you know the benefits of blogging—and have even seen how a good blog can drive traffic to your website. But you may wonder if there’s really an ear out there for what you have to say. Is it possible to say too much?

Probably not. The fact is that we get tired of our own content much more quickly than our audience does. We hear it all the time. We think about it all the time. Our customers don’t. Most of our customers aren’t out there, anxiously waiting by their computers for our next post. They read it when it addresses a topic of specific interest to them—or when it answers a question they have.

Another thing to bear in mind is that your audience is constantly changing. Sure, you’ll get some readers that will subscribe to your blog and read it regularly. But most people come and go. And the people who land on your blog page this week probably did so because they were searching for information you covered in your blog. They might not have been reading the blog you wrote yesterday, or last week, or last month.

So—unless your content is really boring, unimaginative, or just plain not helpful—you probably won’t wear out your welcome with readers.

And bear in mind that the statistics that tie the amount of blogging that businesses do to the amount of website traffic that generates are pretty compelling.

Businesses that blog 16-20 times a month generate two times as much traffic on their websites as businesses that post four times a month or less. Companies that blog more than 20 times a month generate five times the traffic as those that post four times a month. And companies that blog 16-20 times a month generate three times as many leads as companies that only blog four times a month. And when they crank that frequency up to more than 20 times a month, they generate four times as many leads as those companies that blog only four times a month.

So have you said too much? Nah! Go ahead and blog your heart out! There are plenty of ears out there waiting to hear what you have to say.  And if you’d like to get in on some secrets to blogging, we invite you to view our free Secrets to Blogging Webinar!

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Blog Post Written by Spencer Powell

Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.