You will have to become a builder/producer while putting yourself in your customer’s shoes to clearly define the goals of the video and determine the type of video you want to produce.
In order to engage your audience and remain consistent, here are four tips on how video can become part of the strategy to success.
Create a series of videos under a general topic. For instance, make a series of before and after videos of your projects. You could also produce a few videos around one project or one specific room, like various kitchens you have remodeled.
Devise a schedule to publish videos regularly and with consistency. You may also schedule videos around special occasions or holidays.
Customize Youtube for you business and create a loyal audience that goes to you to learn more about your expertise.
Establish yourself as a innovation leader in the building industry.