A company should identify the keywords that customers use when searching for their services. The keywords should be words and phrases that your ideal client is searching for online.
- Website page title
Every website should have a page title. The page title is what is evaluated by search engines to determine the content of a website. Having the keyword in the title will improve a website’s rank on search engines.
- Use the keyword in the URL
The keyword should also be included in the URL. This helps search engines to categorize your website properly and give users more relevant results based on their searched. This is an on-page optimization technique that is considered by search engines to determine what position a website should be ranked.
- Use keywords in the Meta data
Builders should also use their industry’s keywords in the Meta data. The Meta data is a brief but detailed information about the firm and its products or services. The keywords should be incorporated naturally in the sentences that will go to the Meta data.
- Use keywords in H1 text
Headings (H1 text) should also be incorporated with keywords. H1 text is normally the title of the document and is always located at the top part of the web page. Search engine bots read a website’s heading to determine what industry it is in.
- Use keywords in the website content
Builders and remodelers should use their industry keywords in the pages’ content. By using keywords on the page text content, a website can easily outrank other websites in the same industry. Having the keywords within the content increases the chances of it getting ranked on the first page of a search engine.
- Check the page ranking
Finally, the ranking of a website should be checked regularly. This will help track the progress and identify any shortfall in the SEO techniques used. In addition, monitoring the ranking will help you understand the number of potential clients available online.
Have you optimized your website?
Blog Post Written by Spencer Powell
Spencer is the Inbound Marketing Director at TMR Direct. Spencer specializes in helping clients create and execute effective inbound marketing campaigns.