Change is Good
“The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.” – Author Isaac Asimov
Search engine optimization, social media, and capturing and nurturing the leads you’ll generate online, essentially Inbound Marketing—is where you need to be because that’s where other builders and your potential clients are.
As a builder, it is your marketing goal to get in front of as many potential clients as possible and there is no newspaper, magazine, radio station or television program where 600 million people go—often for hours upon hours—every day. That is why you need to be online. Users interact with social media for hours a day.
As an example, about 111 million people watched the Super Bowl this year but that’s just one day. In comparison, there are an average 140 million tweets sent every single day, with 1 billion tweets every week.
It won’t be easy (yet it doesn’t have to be hard). Change never is painless, but it is necessary. Done right, this change will be worthwhile. Studies show that companies identified as social media leaders are 250 percent more likely to grow their businesses 25 percent or more than those who lag behind and companies that blog get 55 percent more Web traffic than those whose websites sit idly by waiting to be found.