You’re probably sitting on a treasure trove without even knowing it. It doesn’t matter whether you’re a builder-remodeler, a non-profit organization, a small business, or a larger organization. You’re sitting on some valuable information—and it’s tucked away in the FAQ section of your website.
Sometimes we forget how potential customers use our websites—and why they are there in the first place. Regardless of whether or not your business or organization actually makes a sale online, people visit your site for a specific reason: They are looking for information. They have questions that they hope you can answer for them. The answers you give them may or may not lead to an immediate sale. But if you provide helpful information, you’ve got a much better chance of converting seekers into leads—and ultimately into sales.
If you have a good FAQ section, you should have a pretty good selection of the questions that potential customers frequently ask (and if you don’t, you’re FAQ section needs some help). Your customers are telling you what they want to know. Are you giving them helpful answers about the things that are important to them? Your FAQ section provides you with a ready-made list of topics you can discuss with customers and clients in the form of blogs, tweets, newsletter articles, Facebook postings, and more.
But wait! There’s more! Many times there are questions that customers should ask—but they never seem to do it. That’s one of the beautiful things about your FAQ section. You can use it to post the questions you wish customers would ask—without coming across as heavy-handed.
Having great content on your website is absolutely crucial to your online success. Still, many businesses and organizations struggle to come up with content that connects with their audience. The good news is that your customers, clients, and constituents have already told you some of what they’d like to hear about. All you have to do is open that treasure chest you call your FAQ section and dig around for the nuggets!
How much do you use the FAQ section of your website?