Category: Mailing Lists
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What Does it Really Cost to Mail a Postcard?
One of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively. Cards are relatively simple and fast to design, write, print, and mail. And as far…
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How Do Direct Mailing Lists Work?
Talk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success…
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What Direct Mail Services Can Your Businesses Access?
When it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing. To be honest, there are a lot of moving parts and if you want to be…
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The Role of Data in Direct Marketing
Data has become currency in direct marketing, and it’s going to stay that way for some time. It has always been valuable to have customer intelligence, but since the advent of digital marketing with its ability to track and measure, data has soared in value. It’s not only companies that…