Category: Direct Mail Marketing
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3 Reasons Direct Mail Still Matters in an Online Age
There was a time in the not-too-distant past when consumers (and businesses) got a little tired of all the direct mail pitches they were receiving. A big reason for that is that many businesses did a poor job of selecting their lists, crafting compelling offers, and giving consumers a good…
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How to Integrate Your Direct Marketing and Social Media
It used to be easy. Marketing was straightforward, and what you did depended on how much you had in the budget for things like direct mail campaigns, billboard advertising or radio spots. In today’s digital world it’s a bit more complex, but the opportunities are so much greater too.
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How to Be SMART with Your Direct Mail Marketing Goals
For years direct mail has been an important component of any effective marketing strategy. And while the Internet has changed everything about the way business (and marketing) is done, direct mail still plays a crucial role, so businesses naturally want their direct mail efforts to be as effective as possible.
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What is Direct Mail?
Let’s cover some of the basics first. Direct mail is one marketing tool that lets businesses and organizations interact directly with their customers and prospects. Businesses craft a message and this message is sent (through the United States Postal Service) directly to the consumer. If someone chooses to respond, they…
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How to Address a Postcard
Is there really a right way to address a postcard? Well, what we’re talking about here isn’t etiquette. We’re not concerned about offending someone’s sensibilities. What we are concerned about is speedy, accurate delivery an not paying more than you should. Let’s look at a few specifics.To mail your postcard…
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How Do You Plan a Direct Mail Project?
Smart businesses today know they can’t rely on just a single marketing effort to reach their audience and generate leads.They understand the importance of leveraging current social media platforms such as Instagram, Facebook, Twitter, and others. They also know how important the content on their own websites is. But savvy…