Category: Direct Mail Marketing
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Why Does Direct Marketing Matter?
According to a survey by the American Marketing Association and Duke University, companies with less than $25 million in revenue spent an average of 11% of revenue on marketing. Those with $25-$99 million in revenue spent an average of 9% on marketing. That’s a significant amount of money. But the…
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3 Creative Ways Businesses Can Use Direct Mail Postcards
We all receive postcards in the mail. And for good readson—they’re effective. There are a number of ways you can use direct mail as part of your overall marketing strategy to extend your reach to prospective clients. A lot of our clients make use of direct mail postcards.
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How to Write a Great Fundraising Letter
Sometimes we get so focused on the marketing technology that’s at our fingertips that we lose sight of what our real marketing goals are. Successful marketing isn’t about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right…
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Offset Printing and It’s Importance to Mailing
When using direct mail as part of your overall marketing strategy you have to make decisions about how you’re going to get your mailer printed. You’ve got to print something before you can mail it. One choice you’ll have is whether to use offset or digital printing. What is offset…
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Understanding How to Use Large Format Printing in Mailing
Sometimes the best approach to making a big impact with marketing efforts involves “going large.” By that I mean taking advantage of something called large format printing.
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What Does it Really Cost to Mail a Postcard?
One of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively. Cards are relatively simple and fast to design, write, print, and mail. And as far…