Category: Mail Piece Design
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How to Address a Postcard
Is there really a right way to address a postcard? Well, what we’re talking about here isn’t etiquette. We’re not concerned about offending someone’s sensibilities. What we are concerned about is speedy, accurate delivery an not paying more than you should. Let’s look at a few specifics.To mail your postcard…
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3 Creative Ways Businesses Can Use Direct Mail Postcards
We all receive postcards in the mail. And for good readson—they’re effective. There are a number of ways you can use direct mail as part of your overall marketing strategy to extend your reach to prospective clients. A lot of our clients make use of direct mail postcards.
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How to Write a Great Fundraising Letter
Sometimes we get so focused on the marketing technology that’s at our fingertips that we lose sight of what our real marketing goals are. Successful marketing isn’t about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right…
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Offset Printing and It’s Importance to Mailing
When using direct mail as part of your overall marketing strategy you have to make decisions about how you’re going to get your mailer printed. You’ve got to print something before you can mail it. One choice you’ll have is whether to use offset or digital printing. What is offset…
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Understanding How to Use Large Format Printing in Mailing
Sometimes the best approach to making a big impact with marketing efforts involves “going large.” By that I mean taking advantage of something called large format printing.
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What is a Self-Mailer? Why Choose One?
Every If using direct mail is part of your overall marketing strategy (and there are some really good reasons that it should be), you have a number of options when it comes to getting your message out.