Category: Mail Piece Design
-
Short Is Sweet: Why Saying Less Sometimes Converts More
You may have read the research: when it comes to Internet marketing, long copy converts more than short. In fact, it’s been proven that long copy can offer as much as double the ROI short copy provides. That’s the Internet, though. While it is true that long-form pieces in…
-
What Direct Mail Services Can Your Businesses Access?
When it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing. To be honest, there are a lot of moving parts and if you want to be…
-
What’s the Recipe? Ingredients of a Successful Direct Marketing Campaign
Putting together a successful direct marketingcampaign takes more than a hit-and-miss approach. You can’t leave anything to chance, and it’s essential that you include the most important elements and that they all work together. Here are the three primary components that you need to ensure are rich, well-rounded and fully…
-
4 Top Direct Mail Print Sizes: Which is Best for You?
Direct mail campaigns still create personal, one-on-one connections that few other channels are able to compete with. The average American household gets 2-3 pieces of direct mail per day, however, and that makes it essential for your mailing campaign to stand out among the others. This means that the size…
-
How Big Does My Direct Mailing Have to Be to Be Effective?
For many businesses the days of massive direct mailings are over. The increased costs of printing and postage for large direct mail efforts are simply prohibitive. But does the size of a mailing really matter—or can direct mail be effective on a smaller scale? Let’s be clear about something: When…
-
Print Artwork Guidelines
TMR Direct provides the following guidelines to help ensure the best print quality for your mailing components. While some deviation from these standards can be accommodated, the more deviation, the more risk of poor print quality. Our goal is always your satisfaction. If you have questions about whether your artwork…